As technologies techniques become increasingly more integrated, perhaps it’s time to critique just what your present technology is performing for you rather than what you could do to help the technology sales groups!
We’ve got an expression,”if it is not making you money, it has to be known as furniture” It follows that any product of capital equipment has to be instrumental in creating revenue for your business. This has to be the sole requirement for getting new Tech Companies in Washington DC.
Most Individuals are aware of the old adage that”time is money” however, the reasons to upgrade your technologies have to be based upon sound fundamentals and you Might Want to carry out the following exercise Prior to Making any decisions:
Establish Your present prices are as low as they can be
Identify the Company focus for the oncoming financial year (Business Strategy )
Make sure your marketing strategy is set up
Try to purchase the technologies required to achieve your sales goals as stated on your Business Plan.
Present-day Expenses
Securing a funding for any particular section or business program may be a far sweeter”pill to swallow” in case you’ve been in a position to conserve costs in different locations. Before you embark upon some modifications, it is a fantastic idea to make sure that your current prices are at a minimum. Identifying savings into your own phone bill, by way of instance ought to be a relatively simple exercise.
However no matter the size of company or the financing needed, any expenditure necessary have to be cost justified, not just in terms of if you are able to afford it but also concerning the extra financial reward to be obtained.
Business Program
Trying to procure a bigger market share can’t be accomplished without a solid business strategy. In the event you decide exactly what you would like to accomplish then the purchase of new technologies will be much simpler and more logical.
Marketing Plan
To attain the aims set out in your business plan, you have to have a technique to receive your message out to potential clients. The resources necessary to perform your marketing program must be the focus of your prioritization for marketing.
There’s not any point replacing a host if you would like to invest the next twelve months ramping up a telesales effort or recruiting new sales folks.
To Begin at the beginning, your own Advertising and Marketing Tasks Will Most Likely include the following:
Email Marketing & Newsletters
Flyers, Brochures & Advertising
Website Development (ensuring client fascination )
Structured & persistent PR
The aforementioned activities will/should be concentrated towards the present and potential clients you hold on document.
Technology Budgeting
So as to effectively manage your marketing and advertising actions, a CRM Database ought to be utilized for example GoldMine, Salesforce, Act! etc.. They aren’t only address books; those bundles will help structure your company procedures so which you could standardise repetitive tasks like sending letters out and automating jobs for new clients. E.g. should you’ve got a procedure whereby a new potential is delivered a collection of files over a time period, CRM packs can automate these jobs leaving both advertising and sales departments to focus on serving new clients whilst the technology could be left to perform the”donkey work”.
Implementing CRM may indicate which you have to assess your server and/or a number of your workstations. Based on how your work force is set up, e.g. field-based, you might have to take into account that a CRM solution that may operate through the net (e.g. on almost any browser within an online café) so that your staff can also get the data via their notebooks, wirelessly. For this reason, you might have to consider upgrading so as to permit for wireless access to your internal network and outside use of WiFi hot spots based on how you wish to get access to this CRM software.
On the topic of notebooks and remote employees, if your business model allows for staff members to work at home or from the workplace, they could remain connected through VoIP. This means that phone calls in the office phone system could be moved across the world wide web to extensions linked to the laptop/PC.
Based on Cisco, home working could create efficiency gains of at least 20 percent for small companies nonetheless, the principal consideration for a house employee is remaining portion of the group. That is where VoIP comes into its own as every remote employee’s laptop or home PC could be installed as an extension away from the primary office phone system. Whenever they’re linked to the net they may be linked, as a live expansion, like they were sitting in a desk back in the office. This usually means that all outbound and inbound calls are routed via business’s call supplier and as with inner extension to extension calls are all free.